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1 Corporate Strategy Course Tutor: Dr. Venkat Subramanian Course ...
Source: www.fbe.hku.hk
Topic: Corporate Strategy
Sort Desciption: Strategy; Examples of Corporate Strategy; Conceptualization of multi-business. companies; Key questions of Corporate Strategy; Corporate Strategy in Parts; ...
Content Inside: 1 Corporate Strategy Course Tutor: Dr. Venkat Subramanian Course Objective Most large corporations such as IBM or GE operate in more than one single product market. Managers of such companies often have a variety of views as to how they compete better than focused competitors. What does a multi-market company does better (or worse) than singe-market companies? Synergy is the much quoted reason for multi- market strategies. But history shows that this is difficult and poses tremendous challenges. Such challenges only tend to amplify when these companies operate across countries. Managers have to think objectively as to the analysis of strategy and implementation in such contexts. This course examines competitive success of firms that have several businesses under single ownership. There is a wide range of multibusiness companies across Asia and around the world including many developed economies. Many of Hong Kongs best known companies are multi-business companies. The aim of the course is to give students a set of analytical concepts and tools that provide a structured way to analyze such companies and the key issues of managing the multibusiness corporation. Course Requirements Students are required to have completed ...
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