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COMPETITOR ANALYSIS
Source: www.aicpalearning.org
Topic: Competitor Analysis
Sort Desciption: COMPETITOR ANALYSIS. 3. Why should you advertise in the JOA? Must reading for a half-million professionals. who shape todays business world ...
Content Inside: COMPETITOR ANALYSIS 3 Why should you advertise in the JOA? Must reading for a half-million professionals who shape todays business world Financial/management expertise and analytical skills often spell the difference between success and failure on the American business landscape. Thats why CPAs in corporations and public practice are in the forefront of many critical business activities. Your bonus selling opportunities in the millions Journal subscribers in public practice work in over 45000 CPA firms. Each advises 262.5 clients (median Beta Research). These clients are corporations institutions and individuals many of them affluent. So your advertisings influence can easily extend into the millions at no extra cost to you. Sell to the overwhelming majority of CPAs Nearly nine in ten CPAs (86%) are paid subscribers to the Journal of Accountancy according to American Demographics. The Journal has more paid subscribers 368084 (BPA: 06/04) and more readers 558945 (Beta Research) than all other accounting magazines combined. No national business/professional magazine can match our cost efficiency. The Journals CPM $39.67 is better than those of Business Week CFO Forbes Fortune Inc. Institutional Investor and all ...
journal of accountancy competitor analysis