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COMPETITOR ANALYSIS WORKSHEET CUSTOMER PROFILE WORKSHEET SALES AND ...
Source: www.smartsmallbusiness.qld.gov.au
Topic: Competitor Analysis
Sort Desciption: COMPETITOR ANALYSIS WORKSHEET. Who are your Customers? Who are they? ... What is the Competitive Advantage of the business? Test it. ...
Content Inside: 54 COMPETITOR ANALYSIS AND CUSTOMER PROFILE WORKSHEETS Competitor Ranking in Growing or Reasons why Marketplace Declining Customers Use COMPETITOR ANALYSIS WORKSHEET Who are your Customers? Who are they? age gender occupation income level Where are they located? When do they buy? frequency day of week Why do they buy from you? How do they buy it? (e.g. cash credit) Where do they buy it from? (locations) What are the key frustrations that these customers have when dealing with your business? Target Group 1 Target Group 2 CUSTOMER PROFILE WORKSHEET SALES AND MARKETING WORKSHEETS 55 SWOT ANALYSIS WORKSHEET INTERNAL ENVIRONMENT STRENGTHS WEAKNESSES SWOT ANALYSIS WORKSHEET EXTERNAL ENVIRONMENT OPPORTUNITIES THREATS The Competitive Advantage is the distinctive competency of the business that is matched to its future market opportunities. The Competitive Advantage must: be the core statement of what the business is about reflect the essence of the competitive strength of the business preferably but not necessarily be unique be assumed to change over time i.e. it may be but will not necessarily be sustainable be simple and clear influence & guide individual behaviour internal & external to the business now &am ...
