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Corporate Risk Assessment and Business Strategy: A Prime Task for ...
Source: www-management.wharton.upenn.edu
Topic: Corporate Strategy
Sort Desciption: Governance Risk and International Investment. New York: Oxford University Press. Corporate Risk Assessment and Business Strategy: A Prime Task for Senior ...
Content Inside: Forthcoming in Cornelius Peter K. and Bruce Kogut (Eds.) Global Issues in Corporate Governance Risk and International Investment. New York: Oxford University Press. Corporate Risk Assessment and Business Strategy: A Prime Task for Senior Management WITOLD J. HENISZ Assistant Professor of Management Department of Management The Wharton School 2021 Steinberg Hall-Dietrich Hall University of Pennsylvania Philadelphia PA 19104-6370 USA Tel: (1) (215) 898-0788 Fax: (1) (215) 898-0401 E-mail: henisz@wharton.upenn.edu JONATHAN STORY Professor of International Political Economy The Shell Fellow in Economic Transformation INSEAD Boulevard de Constance 77305 Fontainebleau Cedex FRANCE Tel: (33) (0)1 60 72 44 94 Fax: (33) (0)1 60 74 55 08 E-mail: jonathan.story@insead.edu 1 How can we make corporate strategy in such a volatile world economy? Answering this question requires us to look at a much broader canvas than we do when we consider business strategy conventionally. Conventional business strategy divides conveniently into three parts like Caesars description of Gaul: whats going on inside the corporation; what is happening in terms of competition in the firms markets; and by deduction what both inquiries hold for the firms f ...
