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CORPORATe STRATeGY
Source: www.helaba.de
Topic: Corporate Strategy
Sort Desciption: acquisition of Frankfurter Sparkasse not only brought about a substantial increase in Helabas business. 01. Corporate Strategy. The Helaba Group ...
Content Inside: CORPORATe STRATeGY The corporate strategy of Helaba Landesbank Hessen-Thringen a European regional bank with an international reach is particularly forward-looking in its approach. The Bank has adopted a divisional structure throughout its organisation. It follows a business model built around the three corporate units – Wholesale Business and Investment Banking Private Customers and SME Business and Public Development and Infrastructure Business – and also operates through its domestic and international subsidiaries and affiliates as part of its multiple brand strategy. Its public law form provides the plat- form for a constantly evolving corporate strategy with a long-term perspective. The market leader in Hesse and Thuringia Helaba serves a home market with a population in excess of ten million people and a gross domestic product (GDP) of € 300 bn. This GDP figure is significant even on a European scale and is comparable to that of EU members such as Sweden Austria Poland and Greece. Helaba’s twin corporate headquarters sites in the Rhine-Main area and in Erfurt give it a robust foothold in one of Europe’s strongest growth regions. Helaba concentrates its business activities in the Wholes ...
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