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Corporate Strategy - London Business School - July 4 2007
Source: faculty.london.edu
Topic: Corporate Strategy
Sort Desciption: Corporate Strategy and Competition in. Two-Sided Markets: Telecoms Payment .... If market is one-sided business and public policy attention to ...
Content Inside: 1 Corporate Strategy and Competition in Two-Sided Markets: Telecoms Payment Cards and Software Jean Tirole Toulouse School of Economics ( based on joint work with Jean-Jacques Laffont Patrick Rey and Jean-Charles Rochet) London Business School July 4 2007 2 I. GETTING MULTIPLE SIDES ON BOARD Platform Buyers Sellers gamers videogame platform game developers users "eyeballs" cardholders application developers advertisers merchants debit & credit cards portals newspapers TV operating system Examples of two-sided markets: Chicken and egg problem. Must get both sides on board/court each side while making money overall. 3 Some other 2SPs: Exchanges B2B. Employment agencies. Dating services. Exchanges/auctions (eBay Amazon). Real-estate agencies. Futures and securities exchanges Internet backbone services. But also. Academic journals. Shopping malls. Telecoms. Communications 4 policymakers: termination charges interchange fees broadcasting regulation (ceilings on adverts .) software (legitimacy of "cross- subsidies" impact of tying). Two-sided markets raise new questions: Price structure receives attention from: platform managers whose price structure reflects: elasticities and externalities pl ...
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