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Home » Business Strategy » Five Forces Analysis

Industry Analysis Porter's Five Forces Model and Strategic Group ...

Source: sbaweb.wayne.edu
Topic: Five Forces Analysis

Sort Desciption: discussions of Industry Analysis Thompson and. Strickland (1998) the Five Forces Model Porter. (1980) Business Definition Abell (1980) and ...

Content Inside: Developments in Business Simulation and Experiential Learning Volume 26 1999 INDUSTRY ANALYSIS PORTER'S FIVE FORCES MODEL AND STRATEGIC GROUP MAPS IN THE BUSINESS STRATEGY GAME SIMULATION Don M. Parks Southwestern University ABSTRACT The purpose of this presentation is to show how one can use several related theories to help students identify and understand important variables and their relationships in a reasonably complex simulation; and how that application then reinforces and enriches students understanding of the theories. INTRODUCTION Getting "up to speed" on an unfamiliar simulation takes quit a bit of time and effort on the part of students. Theories can be used as lenses or filters to help interpret and organize complex reality. Use of Industry Analysis Porter's Five Forces Model and Strategic Group Maps has helped not necessarily in the time required but in the level of understanding achieved in the initial "getting up to speed" phase of in the Business Strategy Game (BSG) Simulation. The theories when later included in the strategic planning process have further enriched students' understanding of those theories as they were applied to dynamic complex environments. The environmental and/or SW ...







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