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Innovative Marketing Communications (IMC-2):
Source: www.worldbank.org
Topic: Global Marketing
Sort Desciption: today's competitive global training and education markets. ... competitive global market place. This 2. nd. International Workshop on "Innovative Marketing ...
Content Inside: 2nd International Workshop on Innovative Marketing Communications (IMC-2): Promoting and Selling Training in a Competitive Global Market May 14-21, 2001 Cairo, EGYPT Workshop Website: www.worldbank.org/wbi/imc-2 A Collaborative Activity Organized by: 2nd International Workshop on Innovative Marketing Communications (IMC-2): Promoting and Selling Training in a Competitive Global Market May 14-21, 2001 Cairo, EGYPT Workshop Website: www.worldbank.org/wbi/imc-2 A Collaborative Activity Organized by: World Bank Institute (WBI)/The World Bank Institute of Management Development (IMD)/ American University in Cairo SPAAC/Human Empowerment Center (HEC) Sponsors The implementation of such principles as customer service and satisfaction, relationship marketing, cyber-marketing, direct-mailing, ...