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Microsoft PowerPoint - Part 5 - Strategy.ppt
Source: www.cata.ca
Topic: Directional Policy Matrix
Sort Desciption: Directional Policy Matrix. Diversification. Market. Segmentation. Market. Leadership;. Innovation. Phased. Withdrawal;. Merger. Maintain Position; ...
Content Inside: Copyright by Authors Tom Koplyay and David Goldsmith July 1998 5-1 Strategic Management Strategic Fit Copyright by Authors Tom Koplyay and David Goldsmith July 1998 5-2 S1 S2 S3 S4 S5 W1 W2 W3 W4 W5 O1 O2 (supplier position) O3 O6 (customer) T1 T2 T3 T7 S W T O Internal External Potential Strategic Ideas (S2 S3 S4) - Basis for core competency T1 T2 - Big threats core capability T3 T7 - Not major problems S5 - doesnt contribute (W1 W2 W3 W4) - Need to W5 - No problem be addressed SWOT Analysis Copyright by Authors Tom Koplyay and David Goldsmith July 1998 5-3 SWOT Summary Confront Avoid Exploit Search Threats Internal Factors Opportunities Strengths External Environment Weaknesses Copyright by Authors Tom Koplyay and David Goldsmith July 1998 5-4 SWOT Analysis R&D high tech Worldwide presence Deep pockets Expansion Infrastructure Buy U.S. Luxury car/ truck dominance Leverage tech. and financial know-how Infrastructure/ small cars Better segmentation Distribution network Cloning Saturn Joint Ventures Coopetition Lead times Competition Differentiated models Labour unrest Platform madness Brand loyalty disappearance Productivity efficiency costs Perception quality reliability durability Bureaucracy/ leadership Consumer soc ...
