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Scenario Planning: A Snapshot of 4 Futures
Source: www.ptv-agc.org
Topic: Scenario Planning
Sort Desciption: Connection Déjà vu Again Ruperts World All Media Are Local A 3 : Anytime, Anyplace, Anyone All Media Are Local How is content available? o A large number of content creators, both amateur and ...
Content Inside:
Connection
Déjà vu
Again
Ruperts
World
All Media
Are Local
A3: Anytime,
Anyplace,
Anyone
All Media Are Local
How is content available?
o A large number of content creators, both amateur and
profes sional, often focus on local, niche communities
o The web allows for easy distribution from all sources
o On-line tools allow content to be easily aggregated or sorted
based on the local community it serves
o More video devices work together to allow content to move
from place to place
o Big brands are hard to maintain
What do consumers want?
o Information that connects them to their immediate
geographic community
o Information that is specific, locally focused and
relatively "real time"
o Content that is highly relevant to them
A³: Anytime, Anyplace, Anyone
How is content available?
o Inexpensive, high-quality video technology allows amateurs to
easily become authors
o The web allows for easy distribution from all sources
o More video devices wo ...