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Home » Business Strategy » Scenario Planning

Scenario Planning: A Snapshot of 4 Futures

Source: www.ptv-agc.org
Topic: Scenario Planning

Sort Desciption: Connection Déjà vu Again Ruperts World All Media Are Local A 3 : Anytime, Anyplace, Anyone All Media Are Local How is content available? o A large number of content creators, both amateur and ...

Content Inside: Connection Déjà vu Again Ruperts World All Media Are Local A3: Anytime, Anyplace, Anyone All Media Are Local                  How is content available? o A large number of content creators, both amateur and       profes sional, often focus on local, niche communities o The web allows for easy distribution from all sources o On-line tools allow content to be easily aggregated or sorted       based on the local community it serves o More video devices work together to allow content to move       from place to place o Big brands are hard to maintain What do consumers want? o Information that connects them to their immediate geographic community o Information that is specific, locally focused and relatively "real time" o Content that is highly relevant to them  A³: Anytime, Anyplace, Anyone          How is content available? o Inexpensive, high-quality video technology allows amateurs to easily become authors o The web allows for easy distribution from all sources o More video devices wo ...

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