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STRATEGIC AND COMPETITIVE ANALYSIS: Methods and Techniques for ...
Source: www.mindshifts.com.au
Topic: Competitor Analysis
Sort Desciption: There are literally hundreds of business and competitive analysis techniques that we could have included in this. book. It was not our intention to offer an ...
Content Inside: STRATEGIC AND COMPETITIVE ANALYSIS: Methods and Techniques for Analyzing Business Competition 1 The MindShifts Group Pty Ltd of 5 www.mindshifts.com.au STRATEGIC AND COMPETITIVE ANALYSIS: Methods and Techniques for Analyzing Business Competition By Craig Fleisher and Babette Bensoussan (Prentice Hall 2002) Book Description Given the priority of competitiveness in modern companies practitioners of competitive or strategic corporate intelligence (CI) need to come to terms with what business and competitive analysis is and how it works. More importantly they need to be able to convert the wealth of available data and information into a valuable form for decision-making and action. Collected data must be converted into intelligence. This is accomplished through analysis. Strategic and Competitive Analysis comprehensively examines the wide spectrum of techniques involved in analyzing business and competitive data and information including environmental analysis industry analysis competitor analysis and temporal analysis models. It helps business analysts and decision-makers to draw effective conclusions from limited data and to put together information that does not often fit together at first glance. The Analysis Iceberg ...
