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Home » Business Strategy » SWOT Analysis

SWOT Analysis Sample

Source: www.cybf.ca
Topic: SWOT Analysis

Sort Desciption: SWOT Analysis Sample A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as ...

Content Inside: SWOT Analysis Sample A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths ( S ) or weaknesses ( W ), and those external to the firm can be classified as opportunities ( O ) or threats ( T ). Such an analysis of the strategic environment is referred to as a SWOT analysis . Strengths A firms strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage. Examples of such strengths include: • Patents • Strong brand names • Good reputation among customers • Cost advantages from proprietary know-how • Exclusive access to high grade natural resources • Favourable access to distribution networks Weaknesses The absence of certain strengths may be viewed as a weakness. For example, each of the following may be considered weaknesses: • Lack of patent protection • A weak brand name • Poor reputation among customers • High cost structure • Lack of access to the best natural resources • Lack of access to key distribution channels In some cases, a weakness may be the flip side of a strength. Take the c ...

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